An example of a customer journey mapįuture state customer journey maps focus on what the customer journey can and should look like in the future. ![]() A good dose of user research data around your actual customers and interactions will help shape this. These are fact-based journey maps – to create an accurate, current state journey map. We’ve found a few examples of customer journey maps to help inspire your thinking:Ĭurrent state customer journey maps help you to visualize a user’s experience as it is right now. Instead, the best customer journey map for any given situation will depend not only on your customers but also on your product, your team, and the goals you’re hoping to achieve by creating the map in the first place. This, of course, means that there is no single best customer journey map example or template. Decide on the best customer journey map tool to answer your questionsĮach and every customer’s journey is different.Choose the information you want to highlight – not everything will be relevant. ![]() Get under your user persona skin with focus groups, interviews, and surveys
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